Heart of Texas – Waco Convention & Visitors Bureau

Phone: 254-750-5810 | Email: carlap@wacotx.gov | Website

Waco & the Heart of Texas

. . . offers a variety of ways to fill your days! If you’re a nature enthusiast you can choose a hiking or biking adventure or go paddling down the river or for a cultural experience visit one of our many unique museums or a local winery. If retail therapy is what you need we have plenty of shops, from antique to zany. You’ll find plenty of local flavor in our restaurants, and when it’s time to wind down for the evening enjoy one of our award-winning hotels.

The Waco Convention & Visitors Bureau (CVB) was established in 1983. It is a department of the City of Waco, Texas, a municipal corporation. The CVB is responsible for marketing Waco and its partner cities in the county as a destination. The CVB also manages the Waco Convention Center and the Waco Tourist Information Center. The CVB has an Advisory Board, appointed by the Waco City Council.

Waco has been a destination for visitors and conventioneers since the early days of its founding in 1856. In the beginning, the process of bidding for and hosting conventions was handled by the Waco Chamber of Commerce. In 1971, the Waco Convention Center was built, and as the years passed, the need arose for a staff dedicated to marketing Waco as a destination for conventions and leisure travelers.

Today, the Waco CVB is a dynamic group of professionals active in the travel industry.

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Waco Visitor Information Center
106 Texas Ranger Trail
Waco, TX 76706
Visitor Info: (800) 922-6386
Travel Trade: (800) 321-9226
Direct: (254) 750-8696

Visitor Center Hours: Tues – Sat, 8 am – 5 pm


106 Texas Ranger Trail, Waco, TX 76706, United States